'It’s the kind of thing our people do' - British Airways' new marketing campaign

British Airways’ latest marketing campaign, ‘It’s the kind of thing our people do’, shares real stories from across the airline, celebrating the ways BA colleagues make a difference for customers every day.

British Airways’ new campaign, ‘It’s the kind of thing our people do’ celebrates the thoughtful, caring touches our colleagues deliver every day – often without a second thought – which turns a journey into something our customers remember fondly.

Like the cabin crew colleague who spotted that two customers had become engaged on their trip to Cape Town and surprised them with champagne on the flight home. Or when a five-year-old lost her tooth on a flight and a colleague stepped in with a handwritten note and a coin to make sure the tooth fairy didn’t miss her at 30,000ft.

The campaign is currently playing on radio stations across the country and on our social media channels so keep an eye out. On radio, you’ll hear these heart-warming colleague stories:

The Toothfairy 

Teddy's Trip 

Taken Unwell 

Birthday Treat 

An Engagement 

Pilot Reassuring 

These stories are just a glimpse of the thoughtful moments our colleagues create for our customers when they fly with us. It’s the kind of thing our people do – the small things that can make a big difference.

If a British Airways colleague has made a difference to your journey, you can let them know. Share your thanks through ba.com/thankyou, and we’ll pass your message on to the colleague.