- British Airways can reveal the most vowed New Year’s resolution amongst German’s next year, is to travel more – ahead of exercise more regularly and lose weight.
- The region that Germans plan to visit the most next year is the US (39%), with film and TV locations the biggest influence on their new year travel plans (29%).
- For those wishing to make their travel resolutions a reality, British Airways has today launched its Black Friday sale with flight and holiday savings of up to €300.
Berlin, 22 November, 2023 – Are you dreaming up your next travel adventure or planning to spend next year closer to home? British Airways has today announced the findings of a global survey which reveals over a quarter of Germans (26%) are planning to travel more in 2024, with shorter, but more frequent international trips on the agenda.
For over a quarter (27%) of Germans, 2024 will be the year they tick new destinations off their ‘must visit’ list, with a third (33%) saying they have resolved to travel more since the pandemic. One in four (23%) want to seize the moment, blaze new trails, and not put off travel plans, with four in 10 (39%) Germans planning to head stateside, whilst 22% have Asia plotted as their number one destination next year.
Today, thanks to the British Airways Black Friday sale, travellers can make their bucket list a reality, with holiday savings of up to €300. The sale includes a range of enticing destinations ranging from Sao Paulo and Santiago to The Bahamas and Dubai, and there are discounts off flights for travel dates up to 14 May 2024 in World Traveller (economy), and year-round in Club World (business).
British Airways’ Chief Commercial Officer Colm Lacy said: “Nothing beats the thrill of planning your next vacation, or that long-awaited reunion with friends and family – and our brilliant Black Friday sale makes this the perfect time to book that dream trip. With British Airways’ vast global network, coupled with our biggest deals, there’s a vast range of options for German travellers to take the holidays they deserve next year.”
Following the global success of popular series set in Sicily, Bath and Windsor, film and TV locations have proved to be the biggest influence for Germans planning their travel (29%)*. And with European cities set to play host to a summer of sport, a third (34%) of respondents said they planned to attend a major sports or entertainment event during their travels.
Food is also a big focus for German holidaymakers in 2024, with more than a quarter of travellers (28%) wanting to indulge in culinary experiences, cooking classes, and food tours. On board, British Airways customers can enjoy ‘Best of British’ menus, that champion seasonal ingredients with British provenance.
The survey also revealed that wellbeing is a big focus for those planning a new year’s getaway, with 32% of Germans wanting to focus on relaxing and unwinding more, and ‘quality me time’ ranking as the top priority for the perfect vacation (34%). The findings reflect that of British Airways vacations 2023 Travel Trends Report, where 63% of consumers said that holidays were the main way they treat themselves. The report also stated that more than half of Gen Z and millennials plan to book a package holiday this year and 40% of consumers associate ‘all-inclusive’ with luxury.
*Germans voted Netflix series ‘The Crown’ as the top TV inspiration for visiting the UK.
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About the survey
All figures, unless otherwise stated, are from Research Now. Total sample size was 2,000 adults. Fieldwork was undertaken October 2023. The survey was carried out online. The figures are representative of all German adults (aged 18+).
About British Airways
As a global airline and the UK’s flag carrier, British Airways has been flying its customers to where they need to be for more than 100 years. The airline connects Britain with the world and the world with Britain, operating one of the most extensive international scheduled airline route networks together with its joint business, codeshare and franchise partners. British Airways flies to destinations in more than 65 countries. Its principal place of business is London, with its main home at Heathrow Terminal 5. In 2021, the airline won six Business Traveller Awards including Best Short-Haul Carrier, Best Airport Lounge, Best Frequent Flyer Programme, Best Travel App and Best New Seat. In September 2021, British Airways launched its sustainability programme, BA Better World, committing to put sustainability at the heart of everything it does and with a clear roadmap to achieve net zero carbon emissions by 2050. British Airways is a founding member of the airline alliance oneworld, which serves around 1,000 destinations across the globe. The latest information on the measures British Airways is taking to ensure its customers have a safe experience when travelling can be found on ba.com. The British Airways Americas press office can be contacted at americas.newsroom@ba.com. To book visit BA.com and connect on Facebook @BritishAirways and Instagram @british_airways.
