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British Airways has launched its New Year sale with discounted flight and vacation packages to London and Europe in 2026.
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The New Year sale includes round-trip Club World (business class) flights from Boston to London from $2,980*.
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Other highlights include round-trip World Traveller Plus (premium economy) flights from New York to London from $1,283* and World Traveler (economy) flights from Los Angeles to Rome from $463*.
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Customers can also save up to $400 on vacation packages. A package can be secured with deposits from just $99 per person.
Tuesday, January 6, 2026 – There’s no better way to ring in the new year than by booking your next adventure. British Airways is celebrating 2026 with a limited-time sale featuring its most-searched destinations by U.S. travelers on ba.com.
The limited-time sale, running from Tuesday, January 6 through Thursday, January 22 features discounted flights and vacations to the UK and Europe for travel throughout the year.
Topping the list of bucket-list-worthy destinations is London, the most-searched city on ba.com. British Airways now offers non-stop flights from 27 U.S. cities, with the latest addition of St. Louis launching this April. Other highly searched European favorites searched on ba.com this past Travel Tuesday include Rome, Paris, and Madrid, all of which are now on sale and perfect for your next getaway.
The new St. Louis route marks British Airways’ 27th U.S. gateway and provides the city’s only direct flight to the U.K. Starting April 19, 2026, flights will operate four times per week throughout the summer, giving travelers seamless access to one of the world’s most extensive global networks.
Flight only
Travelers seeking luxurious transatlantic flights can book round-trip Club World (business class) flights to London from New York for $3,080*. For those wishing to jet off from Chicago or Atlanta, Club World flights to London are on sale from $3,730*, and Club World flights from Miami to London are on sale from $3,830*.
World Traveller (economy) seats from New York or Boston to London are available from as little as $512*. Other top destinations are also on sale, with round-trip flights from Los Angeles or Austin to Rome via London from $463*, and World Traveller flights from Seattle or San Francisco to Madrid via London from $437*. World Traveller flights from New York to Paris via London can also be secured from $453*.
Colm Lacy, British Airways’ Chief Commercial Officer said: "We’re delighted to kick off the year with great deals on flights and vacation packages to London and Europe for both new and returning customers. We hope 2026 brings seamless adventures and unforgettable travel experiences, whether you’re exploring solo, with friends, or with family. With great-value fares and offers informed by customer insights, we’re making it easier than ever to plan and book the next getaway.”
The sale includes flights to select European cities on British Airways’ codeshare partners, American Airlines, Iberia, Finnair and Aer Lingus.
Vacation Packages
Customers can book vacation packages from all British Airways’ 27 US gateways during the sale, with savings of up to $400 when booking a flight and hotel or flight and car together.
Those jetting off to London from New York or Boston can enjoy round-trip flights and four nights hotel from $829pp** and from Los Angeles from $939pp**. Alternatively, Club World (business class) round-trip flights from New York to London and four nights hotel are available from $3,699pp***.
And European vacations are also on sale with round-trip flights from New York and four nights hotel in Rome available from $699pp, Paris from $819pp and Madrid from $829pp.****
There are great sale prices on fly and drive options - with return flights from New York or Boston to London and seven days car rental from $619pp and from Los Angeles from $719*****.
All sale vacation pricing includes 23kg/50lb baggage allowance per customer, with an even more generous allowance for Club World (business class) vacation packages. Customers can book vacations with small deposits from $99 per person. Other departure airports and dates available at varying prices.
Further information on the flight and vacation sale can be found at ba.com/sale.
ENDS
*Flight sale is not available for travel in June or December, other blackout dates apply. Advance purchase, minimum stay and day of week restrictions apply for lowest fares. Other departure airports, destinations and travel dates available at varying prices. Visit ba.com/sale for full dates, terms and conditions. Book by 11:59pm EST on January 22, 2026.
** London vacations - British Airways offers four nights at the 4* Dorsett Shepherds Bush Hotel from $829 per person from New York JFK or Boston Logan BOS and from $939 from Los Angeles LAX, travelling on selected dates between February 1 – March 31, 2026. Includes economy round-trip flights, 23kg baggage allowance and room only accommodation.
*** Business Class London vacations - British Airways offers four nights at the 4* Hilton London Kensington Hotel from $3,699 per person, travelling on selected dates between February 1 – March 31, 2026. Includes round-trip business class flights from New York JFK airport, 32kg baggage allowance per customer and room-only accommodation.
**** European vacations - British Airways offers four nights hotel accommodation with economy round-trip flights from New York JFK and 23kg baggage allowance per customer to:
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Rome from $699 per person, staying at the 4* Occidental Aurelia, travelling on selected dates between February 1 – March 31, 2026
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Paris from $829 per person, staying at the 4* Mob House Hotel, travelling on selected dates between February 1 – March 31, 2026
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Madrid from $829 per person, staying at the 4* NH Madrid Ventas, travelling on selected dates between February 1 – March 31, 2026
Vacation package prices shown exclude local taxes, fees and charges that may be payable at your accommodation.
***** UK Fly-drive packages - British Airways offers seven-day fly-drive packages, from $619 per person departing New York JFK or Boston Logan BOS and from $719 from Los Angeles LAX, travelling on selected dates between February 1 – March 31, 2026. Includes economy round-trip flights to London Heathrow, 23kg baggage allowance per customer and a car. Vacation package prices shown exclude local taxes, fees and charges that may be payable at your destination.
Other departure airports, destinations and dates available at varying prices. The save up to $400 vacation offer is valid on packages bookings (round-trip flights + hotel or car) for travel completed by September 30, 2026. Minimum spend and terms apply. Visit ba.com/sale for saving levels (discount quoted requires $8,000 spend) and to see full terms and conditions. Book by 11:59pm EST on January 22, 2026.
