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June 01, 2016
Alex Cruz

Chairman and CEO

Alex began his professional career at American Airlines in 1995, spending half his 10 years at the group with its travel technology arm, Sabre, in London, working with a range of European airlines.

In 2000, he became a partner at Arthur D Little before setting up his own aviation consulting firm in 2002. 

In 2005, he joined Accenture as its head of aviation.

In 2006 he founded Clickair, a Barcelona-based airline, merging the airline with Vueling in 2009 and becoming Vueling’s Chairman and CEO. 

Vueling was acquired by International Airline Group (IAG) in 2013, with Alex joining the IAG Management Committee.

In April 2016, Alex was appointed Chairman and CEO of British Airways. 

Alex is also a visiting lecturer at the IESE Business School in Madrid and the ESADE Business & Law School in Barcelona.

Alex is originally from Bilbao in Spain.  He has a degree in industrial engineering from Central Michigan University, an MSc from the Ohio State University, and Business Management & Administration degree from the Cox School of Business in Dallas.  He is married with four children and lives in London.

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